If you are wondering which one they eliminated – it was the company name field. Need a real-life example to prove it? Expedia eliminated just ONE field, but this resulted in conversions that created a $12 million profit. Expedia pared down their required fields in their contact page and saw a jump in conversions. Make it as easy as possible for visitors to get in touch with you. The KISS method works best in contact form design – Keep It Short and Simple. If you have 3-5 fields, conversion rate drops to 20 percent, and 15 percent for six or more fields. The idea of simple forms succeeding is also backed by statistics – if you have three fields in your contact form, the optimal conversion rate is around 25 percent. Not only that, but they might start getting frustrated if they are required to fill out a myriad of fields to only have a few simple questions answered.
Anything more than that is a waste of your visitors’ time and patience. Most companies’ websites don’t need more than three to four fields in the contact form. Website That Does It Well: Mostly Serious Mostly Serious created a minimal contact form design that still encapsulates their brand identity. Not only it’s convenient, but it also subliminally tells people that they are looking forward to that contact. The very first level of menu navigation is the Contact Us button at the top of the page. Hubspot isn’t a new business, but they send a clear message that your correspondence is important to them. The last thing you want, especially if you’re a new business, is to lose potential customers because it took them too long to find a way to reach out to you and they just gave up. That way, if a visitor suddenly decides that he or she needs additional information, they can get in touch with you immediately without having to spend extra time to look for your contact details.Īt the very least, try to keep the most basic contact information - such as your email address and phone number - at the top and bottom of every page. In fact, it is a great idea to place your contact information in the footer of every page on your site. Include Your Contact Information At The Top And Bottom Of A Web Pageĭon’t make your visitors hunt for the contact page. View more agencies Top 10 Tips To Design An Effective Contact Us Web Page Hubspot smartly lists contact information throughout multiple points of their website and make the contact page easy to find. The good news? We have prepared actionable tips, tricks, and 10 great examples to help you create a highly-converting contact page that is easy for your users to find and fill out. All businesses should strive to deliver the same enjoyable experience, and in turn, increase their conversion rates.Īfter all, 51 percent of people think that many company websites miss thorough contact information that they are searching for. Why would businesses ignore the one part of their website that can truly make the difference when it comes to customer relationship and customer acquisition? Even though the homepage and landing pages are crucial, the Contact Us page is just as important.
Contact us page how to#
Their design is engaging, their color scheme is on-brand and captivating, and they make sure to use white space to highlight the most important elements on every page. Simply put, some companies know how to design a near-perfect website.īut do you know what web page often looks outdated, as if its stuck back in the old days of the Internet?
Many brands spend months on end making sure that their website looks clean, professional, and delivers a seamless experience.
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